For our coursework we are producing a digipak as a promotional tool for our music video. To help with the planning and production of this digipak I have analysed 3 different digipaks from a range of genres.
The Mcfly pop style is used consistantly through the digipak and it clearly reflects the target audience.
All of the digipaks that I have analysed have shown a direct link to the genre of music from a slightly different take on the traditional pop digipak using pop art to display the band from the usual photograph of the band or artist. Then you have a contrast with a very personal approach of the rap digipak giving an insight into his past life, allowing the fans to directly link to the artist and feel more involved in his life.
The pop punk digipak is probably the most disconnected from the fans due to the fact it has nothing directly linked to the audience, however it focuses more on the music and quirky design and suggests that their fans are very dedicated and do not really need 'encouragment' to enjoy or appreciate the music.
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