Target Audience Research- Pop Country

Pop-county is an unusual genre of music combining pop and country music- this increases the target audience making it appeal to a wider range of people.

Take, for example, the american country singer Luke Bryan. He aims his music at yearly to late 20's, male and female audience, with a fairly limited target audience.

However.....












When you mix country with pop however, the target audience increases dramatically from early teens to early 20's. This increase in target audience is how artists such as Taylor Swift have become so successful in the music industry.
This kind of music still has the traditional elements of country, such as, the instruments used but starts to incorporate a much more dance like quality in the music.










When asking a group of 20 people about pop-country music videos this is what a few of them said...

From this research I found that the music videos play a big part in keeping an artists popularity and presence at large! It also helped me understand that an unconventional music video can be just as successful as a conventional one as it may stand out in the right way.