The music video demonstrated the genre e.g
Rock genre manly includes stage performances
Pop genre Dance routines e.g
Cheryl Cole 'Fight for this Love'
There is a relationship between the lyrics and the visuals.
Bruno Mars 'Grenade' is a good example of how the artists wants the emotion of the lyrics to be shown in the music video and portrayed to the audience.
There is a relationship between the music and the visuals.
e.g editing to the beat of the music.
The demand of the record label will include the need for lots of closeups of the artist, and the artist may develop motifs which recur across their work. Many artists have a particular style that they keep throughout their carer however some artists such as Lady Gaga have a continually changing style which keeps her interesting and unique.
There is frequent reference to the notion of 'looking' (screens within screens) and particular voyeuristic treatment of the female body.
There is often inter textual reference (to films, TV etc.)
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