Ok Go have used a concept based idea where they take an idea (in this case dancing on treadmills) and putting it with the song. The idea has no relevence to the song however because it is unique and so different it promotes the artists personality etc.
This music video was a low budget production and is something anyone could do! The unique idea sells the music video by making it stand out from anything else. The natural lighting used in this music video makes it very real to life and as if they have just walked into a gym and filmed it!
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